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Online Branding
Web 2.0 and e-recruiting have long become established terms in HR. Especially because of the fierce competition for high-potential university graduates and young professionals, a convincing online performance has become prerequisite. Nine out of ten young academics use the internet as a central source of information when looking for jobs.
With Dr. Schmidt & Partner, you can rely on a competent partner in Online Branding. We navigate safely through the sea of web logs, communities and job portals and help to make sure that no fitting candidate escapes your net.
Our service portfolio:
- Evaluation and optimization of internal and external career pages (benchmarking, usability analysis, search engine optimization etc.)
- Development of user friendly tools for online application
- Functional design and implementation of Web 2.0 applications for interactive employee and candidate communication (e.g. blogs, testimonials, self assessments, etc.)
- Definition of integrated online strategies using viral marketing techniques as well as social networks etc.
- Creation and placement of online advertising (banners, buttons, sub sites, company portraits, etc.)